Hang Heung Cake Shop Co. Ltd. 恆香老餅家有限公司招聘

About Us

Hang Heung Cake Shop is a renowned Chinese confectionery brand in Hong Kong with a rich heritage of delivering delicious traditional pastries. We are expanding our business-to-business (B2B) operations and are looking for an enthusiastic and organized individual to join our team.

Online Business Officer (Business Development)

Responsibilities:

Oversee daily activities on e-commerce platforms (HKTVmall, Klook, Alipay etc), plan and implement online sales strategies and ensure smooth operation and optimal performance
Manage & streamline the daily operations of the e-commerce platform functions, e.g. pricing update, product management, stock management, logistic arrangement, customer services, content & translation with the support of local teams.
Analyze the online sales performance and roll out effective campaigns to reach meet e-commerce KPI (traffic, conversion rate, transaction, sales and etc) with monthly report
Analyze market and in-house data to understand consumer behaviors and identify marketing trends and provide regular reports
Partnering with marketing team, develop and implement various and effective promotion campaign & strategy to drive online to offline sales optimization and consumers experience.
Handle ad hoc operation tasks and projects as assigned

Requirements:

Degree holder in Business, Communications, or related disciplines
Min. 3 years of related working experience; applicants with more experience will be considered as Senior E-commerce Executive.
Experience in e-commerce launch, overall operational flow, sporting goods and data analysis would be a strong and crucial advantage
Able to work independently, under pressure and in a fast-paced environment
Excellent command in written and spoken Chinese and English;
Excellent interpersonal and communication skill with pleasant and outgoing personality;
Proficient in using MS Word, Excel, PowerPoint and Chinese word processing;
Experience in using design software such as Canva, Photoshop and Illustrator is preferable
Be proactive, self-motivated and well-organized;
Immediately available is preferred

Senior Marketing Officer / Assistant Marketing Manager

Responsibilities:

Collaborate with the team to develop and implement marketing campaigns, both online and offline, to promote our products.
Assist in creating compelling marketing content, including social media posts, blog articles, email newsletters, and promotional materials.
Conduct market research to identify industry trends, customer preferences, and competitive landscape, providing insights for marketing strategies.
Manage and update the company's website, ensuring accurate product listings, engaging content, and a seamless customer experience.
Monitor social media channels, respond to customer inquiries, and engage with the online community, fostering positive brand interactions.
Analyze marketing data, including website traffic, conversion rates, and customer feedback, to measure campaign effectiveness and identify areas for improvement.
Coordinate with internal teams, such as sales, operations, and product development, to ensure alignment and consistency in marketing initiatives.

Requirements:

Bachelor's degree in Marketing, Business Administration, or a related field.
Proven experience in marketing roles, preferably within the F&B or E-commerce industry.
Excellent written and verbal communication skills, with the ability to create engaging marketing content and effectively communicate with customers and stakeholders.
Strong analytical skills, with the ability to interpret data, track performance metrics, and make data-driven decisions.
A customer-centric mindset, with the ability to understand customer needs, preferences, and behaviors to drive impactful marketing strategies.
Highly organized, detail-oriented, and capable of managing multiple projects simultaneously in a fast-paced environment.
A creative thinker with a passion for innovation and staying ahead of marketing trends in the digital space.
Candidates with more experience will be considered as Assistant Marketing Manager

We offer attractive remuneration package to the right candidate. Interested parties please send resume with expected salary by email recruit@hangheung.com.hk.

Personal data provided by job applicants will be used strictly for recruitment and selection.