Roger Dubuis 香港招聘
Roger Dubuis has been at the forefront of contemporary Haute Horlogerie since 1995.
Its audacious creations, firmly anchored in the 21st century, embody substantial expertise expressed through the finest watchmaking mechanisms combined with powerful and daring designs. Boldness and extravagance are the brand’s signatures, and determination its driving force.
The Roger Dubuis Excalibur and Velvet collections are distributed worldwide through an exclusive sales network and boutiques. The quest for excellence, the long search for the right gesture, as well as the development of unique skills are all defining characteristics of the Geneva-based Swiss Maison.
CRM Manager, NEA
MAIN PURPOSE
The position will define and implement the priorities and actions of CRM as per HQ strategies for the best client experience which lead to client’s recruitment, upgrade and reactivation. This role is key to develop CRM program by leveraging data, through seamless communication with boutique staff as well as real client engagement experience during events to drive insights for better decisions.
KEY RESULT AREAS AND MAIN RESPONSIBILITIES
CLIENT RELATIONSHIP MANAGEMENT
CRM strategy
Identify actionable insights about consumer behavior and drivers of business performance
Set and align with MD for CRM objectives and action plan for the year
Set clear targets and evaluate all CRM actions
Evaluate all CRM actions (events reports, monitor budget, etc)
Enhance, re-define and manage Hyper Club with MD and Retail Team
Client experience
Target clients strategically for different events and touch points for distinctive client journey
Define and implement Bespoke treatment
Client event invitation (overseas/ regional/ local events) and manage it’s RSVP with boutique and commercial team
Gift Strategy
Define gifting strategy and actions
Unique and exclusive gifts for VIP and top clients
Close monitoring of budget and ROI
Third Party Engagement
Explore potential partnerships with new and high potential client recruitment
CRM PERFORMANCE & CLIENTS INSIGHTS
CRM KPI Performance
As a CRM facilitator, conduct ongoing CRM training for Btq team
Prospect client conversion
Expand active Client’s pool
Client retention, re-activation and upgrade
Data Capture Report
CRM Dashboard
Client Segmentation
Client Satisfaction
Monitor the usage of “The View”
Client Study
Analyze CRM KPIs on regular basis (monthly/ quarterly)
Propose and manage qualitative CRN analysis with insights
CRM database management
Data quality and accuracy in SAP
Data capture in boutiques
Leverage Client data to drive insights and support business
CRM Campaign
Plan and implement CRM campaign based on client segmentation
Support product launch to the sales team by providing CRM actions
Report on key Client programs results (activated contacts, generated sales, RoI, improvement areas…).
Define, measure and optimize ongoing marketing campaigns performance and impact
JOB PROFILE
University Degree
3-5 years of experience in a relevant role in luxury retail industry
Knowledge in data management and CRM applications; Excellent computer skills: especially SAP, Word, Excel & Power Point
Analytical and problem-solving mind-set, dynamic and active, strong people skills to deal with diverse working environment
