Nan Fung Group 南豐集團招聘
Officer - Marketing & Communications (Residential)
Responsibilities:
Manage all day-to-day activities associated with the overall success and growth of residential membership club
Assist in formulation of our social engagement initiatives and be the key contact person in our social engagement programs: liaise with schools, partners, NGOs etc
Develop and manage the external marketing plans that support membership growth including new member acquisition and existing member engagement optimization
Involve in planning and execution of member events, visits, tours, parties, festive celebrations, schools curriculum and events
Evaluate program performance and explore opportunities in order to recommend promotion strategies that drive membership growth and PR value
Establish contacts and build relations with all external business partners, schools and NGOs
Manage social media, including but not limit to create content (written, video, any creative format), collaborating with popular KOLs/brands/channels, placing online ads etc
Identify, secures and negotiates marketing collaboration that increases and maintains the prestigiousness of the club
Work closely with various agencies including advertising agencies, media sales / agencies, event organisers, production houses, freelancers, renderers, photographers and printers etc to achieve quality work
Copy writing, PR writing, social media management, marketing collateral production
Conduct market research and analysis on market trend
Assist ad-hoc projects and assignments
Requirements:
Degree in Marketing / Business Administration / Communications / Journalism / Design or related disciplines
1-2 years related experience in marketing / media / agencies / production house / or related industries is preferred
Strong business acumen and sound analytical skill
Creative mind, mild personality and positive mentality
Excellent command of written and spoken English and Chinese
Proficient in content curation and AI software such as Canva and Copyai
Proficient in MS Word, Excel, PowerPoint and Chinese word processing