Dyson Hong Kong Limited 香港招聘
Assistant Direct Retail Manager
MAIN ACCOUNTABILITIES :
Deliver a vision and strategy to drive transformational growth on direct offline business
Anticipate on changes in the retail landscape, shopper behaviour or competitors and develop a 360-degree business plan to ensure future profitable growth
Collaborate closely with other functions such as marketing, finance, operation and supply chain to align your sales plan
Deliver sales and profitability targets
Deliver sales and gross margin targets in line with budget
Agree, update, communicate and administer all areas of the promotional planning cycle
Deliver an accurate twelve-month rolling forecast that accounts for sales trends, promotions, seasonality, distribution changes, new product launch and product exits
Manage a promotional budget in line with forecasts and retail activity plan
Understand profitability through the regular use of a retained margin tracker
Align the organization to your stores and negotiation objectives, with an agreed timeline of deliverables
Work out new store expansion plan based on company strategy, local retail landscape
Execute new store opening plan from rental agreement negotiation, sales forecast, P&L approval, IT application, legal permission application, etc.
OTHER SUPPORTING ACCOUNTABILITIES :
Achieve the highest standards of execution for the DYSON brand in stores in line with Selective Distribution agreement
Maximize shopper and consumer understanding through effective category management
Communicate retail activity plan to the field team and provide the field with the necessary tools to guarantee high levels of execution
Use data regularly from GFK and Field Sales or other potential tools/dashboards to improve compliance and in store standards
Ensure that NPD roll out across the retailer is of a high standard
Deliver compelling, well thought through and inspiring presentations to the retailer
Hold regular face to face meetings with retailer commercial teams
Align the organisation to your stores and negotiation objectives, with an agreed timeline of deliverables
PERSON SPECIFICATION:
Min. 5 years commercial hands-on sales experience managing and developing key accounts or direct stores.
Proven delivery of sales results (managing existing accounts & developing new business) – independent sales responsibility for a consumer brand/distributor leading sales team in a territory for a mid-sized company.
Better to have experience of leading new direct store opening, including location selection, rental negotiation, new store application presentation to top management, store opening execution after approval
High level experience of key account/customer negotiations or distributor management.
Consumer Goods background or technology sales background.
Demonstrated ability of critical thinking and problem solving.
Strong communication, influencing, and negotiating skills
Excellent personal and business presentation skills.
Decisive and excellent influencer.
Self-starter who sees things to completion.
Entrepreneurial flair.
Energetic, engaging, and positive approach.
Assertive, prepared to see through plans and overcome objections.
Intelligent, quick-thinking, alert.
Results driven.
Excellent English with Cantonese and Mandarin.
Manager, eCommerce
About the role:
The primary focus of the eCommerce Manager is to deliver sales through out to plan, operate and improve Go-To-Market strategy, digital marketing & e-contents in-line w/ sales & company strategy. He/She will be required to engage with internal Sales, Marketing and related group functions to develop right contents and activities then implement these across marketplace.
E-Commerce Channel Sales
Forecast & take accountability of total year P&L for accountable channels (By SKU level)
Build & execute sufficient conversion drive plan (RTB) into campaigns
E-Commerce Channel Digital Marketing (Performance media)
Set right media plan (performance media) to build sufficient quality & quantity of traffic into our shops
Optimize best fit SEM strategy, relevant visuals & assets with claims in-line with objectives
Track & analyse e-fundamentals’ improvements and each KBD (Key Business Driver) elements’ combinations linking to sell-out
Track & analyse shoppers journey path and improve each stage
Create new consumer & market preferred RTB (Reason To Buy) mechanisms based on market consumers insights
E-Commerce Channel Operating
Support Dyson.Com UX/UI improvement & optimization (working with UIUX team)
Build & Update Brand and promotion page in-line w/ company strategy (working with UIUX team)
Manage & plan right internal OSB (Order, Shipping, Billing) process co-working w/ finance & logistic teams
Disciplined work process
Find right process to fix things needed improvement
Fulfil other duties as required
Relish the opportunity to pick up new activities that fall broadly in the purpose of the role
Fix things that you can see need fixing
Identify problems and find solutions.
About you:
Bachelor’s Degree or equivalent in a relevant business related field
Minimum 5-8 years eCommerce operating experience required; some of which must be with a strong consumer brand; preferably hands-on experience in 3rd party marketplaces (e.g., HKTVmall, ZALORA etc.)
Minimum 3 years brand.com business experience including sales/performance media
Strong hands-on operating skills, especially in brand equity delivery contents.
Performance media planning / reviewing / optimizing / execution.
Strong team player capable of building and motivating teams.
Experience of creating change, challenging the status quo, establishing a product category or brand with entrepreneurial spirit
Strong digital media marketing & sales experience
Self-starter who sees things to completion.
Energetic, engaging and positive approach.
Assertive, prepared to see through plans and overcome objections.
Intelligent, quick-thinking, alert and results driven.
High level of communication skills both verbal and written in English and Mandarin.